8 Beauty Brands that Working Women Prefer The Most-And Why


Are you looking for Beauty Brands that working Women Prefer?  According to an estimate in 2023, nearly half the labor force in the US consisted of women. Moreover, women owned more than 11 million firms in the US, according to a report by the National Association of Women Business Owners in 2023.

With that many girl bosses around, putting all their energy and confidence in their work and dealing with every business encounter with unprecedented chutzpah—the work place is bound to be blessed with resoluteness.

In addition to the air of defiance that women bring in the work place to fight glass ceilings with immense willpower, there is also a tinge of empathy in their work. This accounts for the flexible and interactive work environment that many women entrepreneurs have.

Among the work ethic and determination shown by girl bosses all around the globe, looking exceptionally chic and professional is equally important. Therefore, all working women choose beauty brands that align with their professionalism yet keep them looking classy throughout the day.

Here are 8 brands that working women prefer the most for an all-day professional yet classy look.

8 Beauty Brands That Working Women Prefer The Most

1. Charlotte Tilbury

What speaks elegance more than the ever-popular Charlotte Tilbury? This brand has been a working women’s favorite when it comes to keeping their look professional. The range of products by Charlotte Tilbury are high-performance—just like the working women of today—with the perfect touch of glamour.

With their Airbrush Flawless Finish face powder to give you a flawless skin, their Filmstar Bronze and Glow bronzer and highligher to accentuate those cheekbones and give you the perfect glow at all the right places and their Feline Flick eyeliner to give a cutting-edge cat-eye to exude the go-getter attitude that you have—this brand is a must-have for the working women who are both aggressive yet elegant in their work attitude.

2. Fenty Beauty

Deemed as one of the best inventions of 2023 by the Time magazine, Fenty Beauty made headlines upon its release two years ago. With its products being all-inclusive for a wide range of skin tones and textures, matte and glossy lip shades, eyeliners, eyeshades and blotting paper kits—it covers all your makeup needs all day every day.

Fenty Beauty was brought forth by Rihanna, who’s been a music, beauty and fashion icon for countless fans all over the world. She launched her makeup brand as a means of self-expression and to transform the makeup industry with products that are seamless on skin.

Rihanna describes her makeup products as lightweight yet buildable to “make skin look like skin”, which is why this brand is perfect for working women who seek makeup that provides enough coverage yet seems natural.

For business meetings to corporate lunches, this brand has all the right products to seamlessly transition from one event into another, ensuring you look nothing less than assertive yet regal everywhere. Rihanna mentions to “take chances, and take risks, and dare to do something new or different” and this is reflected in her brand.

Even the beauty brand’s logo design exudes a sophisticated and regal outlook, aligning with their motto. It’s worth mentioning here how a beauty logo design can reflect the brand’s vision and mission. Therefore, immense importance is given to the design of a logo, since it represents the brand and can communicate a brand’s values to its customers.

3. Urban Decay

Urban Decay has been an iconic makeup brand for years. Their Naked Palettes are ultra-chic and high-performance—extremely coveted by working women. Moreover, their foundations are available in a wide range of tones and give a natural and long-lasting finish.

For dynamic workplaces that require laser focus energy to achieve targets, apply the Urban Decay All Nighter Makeup Setting Spray so that you don’t need touchups every now and then and can focus on your work without worrying about your looks.

Another factor that makes Urban Decay the ultimate choice for working women is their initiative to support women’s rights and causes. The brand launched The Ultraviolet Edge in 2015 to empower women across the globe. The funds gathered by this brand are used to support various organizations that empower, support and help women. In this regard, the brand donated more than $2 million to Women’s Global Empowerment Fund, Her Justice, and Equality Now.

4. MAC

MAC cosmetics is where creativity meets technology. With their perfect blend of innovation and adjustability to various skin tones, this brand is all you should be looking for when you want to make a statement.

MAC’s Studio Face and Body Foundation is sheer when you first apply it—however, it is highly buildable, giving you a full-coverage when you need one. Moreover, its iconic lip colors range from sheet to full-coverage, moisturizing and matte to ensure you seal all your business deals with style.

5. Nars

This is a highly sought-after makeup brand for working women as it allows them to achieve a minimal makeup look without any hassles.

Ladies who despise wearing too much makeup can use Nars’ Radiant Creamy Concealers to cover all the trouble areas without it feeling heavy on the skin. However, don’t be afraid to use their innovative range of makeup brushes to apply contour and highlighter for cheekbones that’ll make them look carved to perfection.

6. Armani

The Armani cosmetics are tailored to perfection with their innovative formulas and luxurious packaging.  The makeup is inspired by silk and satin to attain that level of perfection on skin. Their foundations and eye shadows can be found in a range of nude shades—perfect for working women—and their lip shades are rich and exotic.

The Italian luxury brand offers more than just makeup—their collection houses luxurious perfumes and fragrances and a range of skincare products to offer working women the level of sophistication and class they seek.

7. Dior

This timeless brand offers air-brush finish when it comes to their foundations and concealers.  Their products are highly buildable and conceal dark spots and dark circles flawlessly—perfect for our high-achieving women pulling all-nighters to finish work. Their Fix It 2-in-1 Prime & Conceal primer and concealer stick offers easy application to save time and effort of the girl bosses.

Moreover, if you’re wanting a flushed look, go for their Diorific Matte Fluid Lip & Cheek Velvet Color—a light pink lip and cheek tint for healthy-looking skin.

8. Maybelline New York

What started off as a small family-owned business is now one of USA’s top makeup brands. Maybelline offers a range of products for various skin tones—their Fit Me Foundation comes in a range of tones and gives a long-lasting satin finish. There are a wide range of eye shadow palettes inspired by the ever-changing hues of the Big Apple. Moreover, their lip colors are long-lasting and offered in different varieties, as matte, gloss and moisturizing tints.

What’s best about this brand is their super affordability which is perfect for working women who don’t want to spend too much on every day makeup.

For a perfect day-time look go for The Matte Bar Eyeshadow Palette with a light lip color or maybe their Baby Lips Color Balm Crayon, or plump up those lashes with their Colossal Mascara with any of their Super Stay Ink Crayon for a subtle long-lasting look.

Final Thoughts

Women are one of the most important aspects in the work force of any country.  They offer a leadership style combining both aggressiveness and empathy. Because of this, they bring professionalism, sophistication and class in their work. The same attributes reflect in their appearance. The beauty brands mentioned above are aligned with the same sophistication and class that women bring in the workforce and continue to empower them day after day.


Please enter your comment!
Please enter your name here